Custom Stands
TCL at CES 2024
Project details
- Client
- TCL
- Event / show
- CES
- City
- Las Vegas
- Year
- 2024
- Booth type
- Custom Stands
About this case
The photographed area is a long, clean white wall standing on red carpet. A slim headline band across the top reads "TCL AC | Smart Healthy Air We Enjoy", keeping the brand message short and readable from the aisle. Below it, a wide printed panel shows a lineup of indoor and outdoor air conditioning units against a soft grey gradient, with the line "Smart Healthy Air We Enjoy" repeated in smaller type. In this photo the space is still being prepared, with product crates stacked at the base of the wall.
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