ZTE Corporation exhibit under three looping white ribbon bands with a mirrored screen tower
Custom Stands

ZTE Corporation Exhibit Design

ZTE Corporation · CES · 2024 · Las Vegas

Project details

Client
ZTE Corporation
Event / show
CES
City
Las Vegas
Year
2024
Booth type
Custom Stands

About this case

ZTE's white ribbon canopy defines this exhibit: three stacked bands loop overhead from a truss grid, each edged with a fine line of light, and the open floor beneath reads as one large, pale room on grey carpet. The scale of the ribbons lets the brand stay quiet at floor level while the structure carries the visual idea. Curved white demo counters with screens spread across the floor, one ringed around a planted centre with a tree, each marked with the ZTE logo. A double-sided tower near the front is mirrored on one face and fitted with a large video screen on the other. Along the rear, slim white uprights frame screens, and a green-wall panel carries ZTE and the line "Leading 5G Innovation".

ZTE Corporation exhibit under three looping white ribbon bands with a mirrored screen tower
ZTE Corporation exhibit under three looping white ribbon bands with a mirrored screen tower
Curved white ZTE stand with round counter, overhead white ring and screens
Curved white ZTE stand with round counter, overhead white ring and screens
Round planter counter with grass top, a tree and Axon 30 Ultra signage
Round planter counter with grass top, a tree and Axon 30 Ultra signage
Close view of grass-covered ZTE letters on white pots
Close view of grass-covered ZTE letters on white pots
Angled view of 64MP Triple Main Camera lettering above the stand
Angled view of 64MP Triple Main Camera lettering above the stand
Long dark wall with a large backlit phone graphic and ZTE logo
Long dark wall with a large backlit phone graphic and ZTE logo
Visitors in masks walking past the round counter with grass top
Visitors in masks walking past the round counter with grass top
Visitor in a mask photographing a phone at the white display counter
Visitor in a mask photographing a phone at the white display counter
Wide view of the circular counter with a tree in its center and visitors
Wide view of the circular counter with a tree in its center and visitors
IoT Connectivity display with white routers on a clear-topped counter
IoT Connectivity display with white routers on a clear-topped counter

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