
Custom Stands
ZTE Leading 5G Exhibit Design
Project details
- Client
- ZTE - Leading 5G
- Event / show
- CES
- City
- Las Vegas
- Year
- 2024
- Booth type
- Custom Stands
About this case
Device demos happen at open curved counters on the ZTE stand, where visitors gather around phones and slim screens under one shared ceiling. That ceiling is a set of tiered white rings, each edged with a continuous line of light, with blue ZTE letters and "Leading 5G Innovations" on the outer ring. The rings wrap a mirrored central column and a living tree at the heart of the space. Behind the counters, slim screens and light-pole displays carry product content, including one labelled Axon 30 Ultra. A large freestanding video screen faces the aisle, and a white reception counter near the front carries the ZTE name and "Leading 5G Innovation". The floor stays open under the rings, so the stand can be entered from several directions.

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