Empty open booth with a tall white ETECH tower and grey counter before opening
Custom Stands

ETECH at CES 2017

ETECH · CES · 2017 · Las Vegas

Project details

Client
ETECH
Event / show
CES
City
Las Vegas
Year
2017
Booth type
Custom Stands

About this case

The ETECH booth at CES 2017 keeps its floor open, defined by tall white towers placed at the corners. Each tower carries the ETECH logo near the top, and a backlit graphic panel shows products at eye level, so the brand reads from the aisles on more than one side. A low back wall with a dark display band holds product samples. In front of it, a long grey counter with white stools works as the main meeting point, and during the show visitors gathered around it in small groups. Build-up photos show the floor before the carpet went down and the counter arriving on site.

Side angle of the ETECH tower with backlit product graphic and white back wall
Side angle of the ETECH tower with backlit product graphic and white back wall
Visitors standing at the grey counter during show hours beside a backlit wall graphic
Visitors standing at the grey counter during show hours beside a backlit wall graphic
Show-day view of the open booth with guests near the white display wall
Show-day view of the open booth with guests near the white display wall
Guests seated on white stools at the counter under the ETECH tower logo
Guests seated on white stools at the counter under the ETECH tower logo
Back of a white tower with a backlit product graphic seen from the aisle
Back of a white tower with a backlit product graphic seen from the aisle

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