Focalmax at CES 2017

About this case

Every photo here was taken during build-up, with ladders still standing inside the stand. The Focalmax booth at CES 2017 is shaped by two tall cream arch walls that lean at an angle, creating an open frame that visitors can walk straight through from the aisle. A blue lit Focalmax logo crowns the front arch, and the brand name repeats on the white counters and along the top edge of the side walls, with a printed list of product lines on one slanted panel. Inside, a small lounge of white tub chairs, a round white plinth and the focalmax.net web address on the back wall set up space for meetings.