The Focalmax booth at CES 2016 in Las Vegas used black walls and white type for a calm, high-contrast look. The phrase FROM EYES TO YOUR HEART runs down the main wall, and a lit lightbox header on a black column shows product imagery above the counter area.
Curved black counters with the Focalmax name face the aisle, a slim lit display case stands beside them, and black lounge chairs sit at the back. The photo set also covers a hotel ballroom presentation: a truss-framed stage with a large video screen and lighting, set up with ladders and then used for a launch talk.
Front angle of curved black Focalmax counters and lounge chairs under the lit lightboxBallroom floor with road cases, truss parts and crew starting the stage setupBallroom stage under a large chandelier with a Focalmax video screen and truss frameStage setup with ladders in front of the Focalmax video screen and blue lightingWide view of the truss-framed stage and screen beneath the ballroom chandeliersFocalmax stage with blue lighting and lettering on the stage frontBallroom stage screen showing imagery while round tables are being setBallroom set with round tables in white chair covers facing the lit stagePanoramic view of the ballroom with stage, tables and draped equipmentBallroom with banquet tables and the lit Focalmax screen across the roomHotel corridor with a Focalmax display wall, white counter and host in red dressGuests gathered beside a Focalmax backlit display wall in a hotel foyerFoyer view of the Focalmax backlit wall with guests and a host nearbyBallroom under purple lighting with the Focalmax stage and seated guestsReception area with guests near a white counter and lounge chairsPresenter on the lit stage in front of a product graphic on the video screenVideo screen showing HUD, VR glasses and sport camera graphics during the talkStage screen showing a product outline graphic with the audience in silhouetteSpeaker on stage with Focal View Max World shown on the video screenClose view of the presenter before the Focal View Max World screenPresenter gesturing on stage with the slogan screen and blue edge lightingStage presentation with phone and technology graphics on the blue screenSpeaker standing before a smart device diagram on the large stage screenAudience facing the stage as the Focalmax logo appears on the screenSeated guests and the lit Focalmax stage framed by truss towersBallroom view of tables, chandeliers and the Focalmax logo on stageWide ballroom shot of guests at tables with the glowing Focalmax screen
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