Cruise Korea at Seatrade Cruise 2023

About this case

The island is built around a central pavilion with a dark tiled roof and painted beam details, giving the stand a clear Korean reference. A large square banner hangs above, printed with the Cruise Korea script and a line about dynamic days on Earth. Freestanding lightboxes stand at the corners, leaving the floor open for meetings. A video screen inside the pavilion shows coastal scenery and port destinations. Backlit panels promote Incheon and Busan, and a white reception counter with a lit face carries the Korea Tourism Organization and Imagine your Korea marks above a row of color blocks. White chairs and small round tables on blue carpet host meetings with cruise line buyers and partners throughout the day.