Singapore Pavilion with foliage-clad header, red SG Singapore lettering, tiled counter and turf floor
Pavilion

Singapore Pavilion at Seatrade Cruise

Singapore Pavilion · Seatrade Cruise · 2025 · Miami

Project details

Client
Singapore Pavilion
Event / show
Seatrade Cruise
City
Miami
Year
2025
Booth type
Pavilion

About this case

Overhead, a square header clad in green foliage hangs from truss above this Singapore Pavilion at Seatrade Cruise, with illuminated red SG Singapore lettering and the line Passion Made Possible on its faces. Hanging banners and backlit panels below it carry Reimagine campaign imagery, from city skylines and historic neighbourhoods to cruising. On the ground, a green artificial-turf floor sets the pavilion apart from the blue hall carpet. A front counter wrapped in a patterned tile graphic over a chipboard-look base faces the aisle, a red shophouse-style facade with arched shutters forms a meeting area behind it, and a large screen reading Reimagine your next holiday is framed by posts covered in flowers and greenery. White chairs, round tables and planted chipboard-look boxes fill the rest of the space.

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