The Jewelry Co. at JCK 2018

About this case

The Jewelry Co. booth pairs dark wood-look frames and posts with a smooth cream feature wall. The company name and round emblem are mounted as dimensional blue lettering high on the wall, where a row of downlights washes the surface and makes the logo the main focal point from the aisle. The set documents the final stage of installation. Ladders stand in front of the wall while installers align the letters, and close-up shots show hands fitting clear mounting pieces behind the blue characters. All five photos are build-up photos taken before the booth was dressed with showcases and product.