Sunset skyline panorama on the outer wall with a lounge nook beside it
Custom Stands

Dubai at IMEX America 2018

Dubai · IMEX America · 2018 · Las Vegas

Project details

Client
Dubai
Event / show
IMEX America
City
Las Vegas
Year
2018
Booth type
Custom Stands

About this case

For IMEX America 2018, Dubai used white structures with rounded corners and wood-look trim, each topped with a lit multicolour Dubai logo. A wide panoramic graphic of the city skyline at sunset covers one outer wall, and a blue panel invites visitors to discover what is possible in Dubai. Inside, cream lounge benches and small tables form several meeting nooks, separated by low frosted screens. Tall backlit lightboxes with travel images stand between the seating areas, and a wood-look counter sits at one entrance. Three photos show build-up, including the raised floor going in.

Wide view of the Dubai stand with lightboxes and a red hanging drum above
Wide view of the Dubai stand with lightboxes and a red hanging drum above
Visitors seated in cream lounge nooks on red carpet
Visitors seated in cream lounge nooks on red carpet
Tall backlit lightbox with a travel image beside the counter
Tall backlit lightbox with a travel image beside the counter
Cream lounge benches and small tables between backlit lightboxes
Cream lounge benches and small tables between backlit lightboxes
Portrait view of the Dubai discovery panel and wood-look counter with staff
Portrait view of the Dubai discovery panel and wood-look counter with staff

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