Israel Pavilion at CES 2025

About this case

A white rectangular header with large multicoloured ISRAEL letters on two faces sits above this pavilion at CES 2025, with lit edges running beneath it. Below, wood-framed lightboxes and grey partition walls divide the floor into small exhibitor stations, each with its own screen. At the centre, a backlit wall lists the Ministry of Economy and Industry, Israel Export Institute and Israel Innovation Authority above companies such as Bzigo, Hailo, Spicerr and Synoia. Light wood counters with lit bases and high stools give each exhibitor a meeting point, and one lightbox asks "Ready for an autonomous 'Uber'-like experience, at any site, LIVE?". Grey carpet marks the pavilion floor.