
Custom Stands
PureGear at CES 2017
Project details
- Client
- PureGear
- Event / show
- CES
- City
- Las Vegas
- Year
- 2017
- Booth type
- Custom Stands
About this case
PureGear's stand at CES 2017 is marked from a distance by a large round ring sign, white outside and green inside, with the pureGear name and the line Designed in California. Below it, framed walls in bright green and white divide the open floor into product zones. Phone cases and screen protectors hang in neat rows on green wall panels, and a tall graphic wall for the pureboom audio line has green shelves holding boxed products against a black and white photo. A mannequin in a green jacket stands nearby, and white round tables and stools give space to talk. Build-up photos show the frames, ring sign and lifestyle graphics going in before the show opened.

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