Custom Stands
DIRUI at AACC 2015
Project details
- Client
- DIRUI
- Event / show
- AACC
- City
- Atlanta
- Year
- 2015
- Booth type
- Custom Stands
About this case
The DIRUI space at AACC 2015 is built around a white arched frame that curves down to the floor at each end, forming a wide open gateway over the stand. Red DIRUI letters hang in the middle of the frame, visible from the surrounding aisles. These photos were all taken during build-up, with wrapping and crates still on the floor. Under the arch, tall white columns and backlit graphic panels show product images for the clinical lab market. White counters with light blue fronts and lightbox panels line one side, and the frame's legs hold large phone-shaped graphic panels at the corners.
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