DIRUI at AACC 2014

About this case

At AACC 2014, the DIRUI booth kept the floor open and let a curved hanging band do the branding. The band wraps around in red and white with the DIRUI name repeated so it reads from several aisles, while a white wall structure with a red top edge stands at the rear. White counters spread across the space, each with the DIRUI logo glowing in a lit strip along the front. Laboratory analyzers sit on top of the counters for hands-on demos, and potted plants are placed between the stations. Build-up photos show crates still beside the counters, while the show-day views have visitors walking past the lit displays.