BioFire at AACC 2014

About this case

The design is built around a series of curved frame arches with red tops and white legs, joined into an open box that visitors can walk straight into. BioFire branding repeats on the overhead bands and the white columns, so the logo reads from every approach. Along one side, a long dark red counter carries a flame effect on top, picking up the brand name in a playful way. Wall-mounted video screens, framed product panels and rounded grey kiosks with logo plates complete the space, and one photo shows the booth while final setup was still under way.