NEOM at SXSW 2024

About this case

NEOM's booth is an open corner layout with two white walls on a raised white floor. The taller front wall carries a large video screen showing the NEOM logo and campaign words, with a smaller landscape screen below it and a wood-look counter with locking cabinets and tablet stands. The back wall holds the multicolour NEOM logo lit by overhead arm lights, a wall-mounted landscape screen and two vertical screens above a second wood-look counter. Black bar stools line the counters, and a round white table with grey upholstered chairs gives visitors a place to sit and talk.