
Custom Stands
II-VI at SPIE Photonics West 2020
Project details
- Client
- II-VI
- Event / show
- SPIE Photonics West
- City
- San Francisco
- Year
- 2020
- Booth type
- Custom Stands
About this case
The II-VI booth at SPIE Photonics West 2020 in San Francisco is a white island with rounded corners and a sweeping canopy that curves overhead. Large red II-VI letters on the plain outer walls keep the branding simple and readable from the aisles. Inside, counters with lit edges along their bases run past wall screens and product panels, and a lounge area with white bar stools and a long counter gives visitors a place to sit. A white reception counter with a red stripe and the II-VI logo stands under the canopy, freestanding kiosks with screens sit at the aisle, and one corner carries a backlit framed graphic. Red and white balloons were added for the event.














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