
Pavilion
Philippines at Seatrade Cruise
Project details
- Client
- Philippines
- Event / show
- Seatrade Cruise
- City
- Miami
- Year
- 2025
- Booth type
- Pavilion
About this case
Turquoise carpet sets the Philippines space apart from the blue hall floor at Seatrade Cruise, and a single freestanding mural wall rises from its centre. The print shows a festival scene from Cebu: a dancer in a white and gold costume in front of a crowd raising candles, with a photo credit along the lower edge. Beside the wall, a Philippine Airlines roll-up banner reads "the Philippines is OPEN" and points visitors to the airline's website. White café tables with white chairs are placed around the mural on both sides, giving visitors a place to stop and talk while the image does the branding. ET Expo produced the mural wall and floor layout.




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