Custom Stands
SVB at MoneyShow 2024
Project details
- Client
- SVB (Silicon Valley Bank, a division of First Citizens Bank)
- Event / show
- Money20/20 Las Vegas
- Year
- 2024
- Booth type
- Custom Stands
- Built by
- ET EXPO INC (ET Expo)
About this case
SVB, a division of First Citizens Bank, took part in MoneyShow 2024 with a booth built around a tall wrapped structure printed with flowing blue, purple and pink waves. The Yes, svb logo and the line A Division of First Citizens Bank sit on the header, lit by arm lights, so the brand reads from down the aisle.
Under the header, vertical wood-look slats screen the lounge from the walkway. Cream boucle-style armchairs and low tables form a seating area on a navy carpet, a wall screen shows content, and a second zone holds high café tables with wood-look stools. Potted plants and a low planter soften the edges of the space.
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