Black reception counter with the Midea logo and a large video screen behind
Custom Stands

Midea at KBIS 2024

Midea · KBIS · 2024 · Las Vegas

Project details

Client
Midea
Event / show
KBIS
City
Las Vegas
Year
2024
Booth type
Custom Stands

About this case

Midea's KBIS booth is set under a large suspended white frame carrying the blue Midea logo on each side. Below it, the floor is divided into home-style vignettes: a dark kitchen with a marble-look island and a large video screen, a white shaker-style kitchen with pendant lights, a laundry wall with stacked washers and dryers, and a long refrigerator line-up beside a branded corner tower. A black reception counter with lit edges faces the main aisle. Café tables and white chairs give visitors space to sit between displays, and tall backlit graphics explain product features. The set also includes many installation photos, with crates and ladders under the frame.

During installation: suspended white frame above a kitchen counter with crates around it
During installation: suspended white frame above a kitchen counter with crates around it
During installation: kitchen counter area surrounded by cartons under the hanging frame
During installation: kitchen counter area surrounded by cartons under the hanging frame
During installation: wooden crates in front of white display walls on the show floor
During installation: wooden crates in front of white display walls on the show floor
During installation: Midea logo on the suspended frame with pallets stacked below
During installation: Midea logo on the suspended frame with pallets stacked below
During installation: white wall panels going up beneath the suspended frame
During installation: white wall panels going up beneath the suspended frame
During installation: ladders and crates under the Midea frame as crews work
During installation: ladders and crates under the Midea frame as crews work
During installation: wall section with a black display opening and ladders in front
During installation: wall section with a black display opening and ladders in front
During installation: kitchen island and crates beneath one corner of the frame
During installation: kitchen island and crates beneath one corner of the frame
During installation: stacked wooden crates beside the lit header of the frame
During installation: stacked wooden crates beside the lit header of the frame
During installation: corner of the hanging frame with the Midea logo over a counter
During installation: corner of the hanging frame with the Midea logo over a counter
During installation: black counter with a lit base and a worker on a ladder
During installation: black counter with a lit base and a worker on a ladder
During installation: tall white wall section with a ladder and a worker beside it
During installation: tall white wall section with a ladder and a worker beside it
During installation: grey kitchen wall with road cases on the floor
During installation: grey kitchen wall with road cases on the floor
During installation: dark reception counter lit underneath with crates nearby
During installation: dark reception counter lit underneath with crates nearby
During installation: closer view of the lit reception counter and packing material
During installation: closer view of the lit reception counter and packing material
During installation: suspended frame and front counter with cardboard still on the floor
During installation: suspended frame and front counter with cardboard still on the floor
During installation: purple-lit screen on a grey wall behind the dark counter
During installation: purple-lit screen on a grey wall behind the dark counter
During installation: lifestyle graphic wall with cartons stacked in front
During installation: lifestyle graphic wall with cartons stacked in front
During installation: grey wall with a screen above a white floor
During installation: grey wall with a screen above a white floor
During installation: counter with a lit base and a worker crouching beside it
During installation: counter with a lit base and a worker crouching beside it
Marble-look kitchen island block in front of the appliance display walls
Marble-look kitchen island block in front of the appliance display walls
Marble-look island counter with a dark kitchen wall behind it
Marble-look island counter with a dark kitchen wall behind it
Wide view of the finished booth under the Midea frame with kitchen and lifestyle walls
Wide view of the finished booth under the Midea frame with kitchen and lifestyle walls
Booth corner with lifestyle graphics, an appliance wall and visitors walking past
Booth corner with lifestyle graphics, an appliance wall and visitors walking past
Front counter and screens with display walls across the booth
Front counter and screens with display walls across the booth
White wall with a blue-tiled window display cut into it
White wall with a blue-tiled window display cut into it
Row of stainless refrigerators beside a tall Midea corner tower
Row of stainless refrigerators beside a tall Midea corner tower
Large screen above a grey kitchen with a marble-look island
Large screen above a grey kitchen with a marble-look island
Kitchen island with bar stools under a purple-lit screen
Kitchen island with bar stools under a purple-lit screen
Seating area with white chairs next to a washer display
Seating area with white chairs next to a washer display
Open lounge with café tables and refrigerators lined along the wall
Open lounge with café tables and refrigerators lined along the wall
Laundry wall and refrigerator wall facing a café seating area
Laundry wall and refrigerator wall facing a café seating area
Laundry display with a stacked washer and dryer beside a blue backlit graphic
Laundry display with a stacked washer and dryer beside a blue backlit graphic
Laundry and refrigerator vignette with a round table and chairs
Laundry and refrigerator vignette with a round table and chairs
Front view under the suspended frame with the lit counter in place
Front view under the suspended frame with the lit counter in place
Midea corner tower beside a refrigerator line-up along the aisle
Midea corner tower beside a refrigerator line-up along the aisle
Marble-look island with a cooktop below a range hood
Marble-look island with a cooktop below a range hood
Tall backlit graphic of a washer agitator next to the seating area
Tall backlit graphic of a washer agitator next to the seating area
Corner vignette with a Manchester City graphic panel and a laundry display
Corner vignette with a Manchester City graphic panel and a laundry display
Same corner with a round rug, laundry display and graphic panels
Same corner with a round rug, laundry display and graphic panels
White shaker-style kitchen with an island and pendant lights
White shaker-style kitchen with an island and pendant lights
Kitchen vignette with a range, microwave and glass-front cabinets
Kitchen vignette with a range, microwave and glass-front cabinets
Kitchen corner with a French-door refrigerator under a Midea sign
Kitchen corner with a French-door refrigerator under a Midea sign

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