Dubai Pavilion at IMEX America

About this case

Partner appointments fill most of the Dubai Pavilion: a long run of numbered pods, each with taupe upholstered benches, small white side tables and a backlit portrait screen, lets many conversations happen side by side. Guests arriving from the aisle meet white curved reception counters beside a tall panel with a screen, a small UAE flag and the backlit Dubai logo. At the far corner, a raised header with backlit Dubai lettering in Latin and Arabic-style script frames a lightbox of the city skyline. Beneath it sits a glass-walled meeting room with wood-look columns, and a lit end wall shows a ring-shaped landmark. Cube stools sit at the pods, and light carpet sets the pavilion apart from the red aisle in the Las Vegas hall.