The Alibaba.com booth at IFA 2016 uses the brand's orange against white walls. A large white header with the logo on each side hangs from the truss, its underside fitted with rows of downlights.
On the floor, tall orange frames shaped like phones and tablets hold large vertical screens, and orange vault-style doors with dial details tell the Trade Assurance story. A backlit video wall at the center plays an animated explainer, while a white wall counter with stools gives staff a work point. The set also includes build-up photos of the crew setting the screens.
Visitors near the backlit panel and orange device-shaped screen framesRope barrier around the booth with screens lit inside the orange framesSide view of an orange frame holding a tall phone-style screen beside white wallsYellow cartoon graphic wall and orange vault-style door beside a staff memberFront view of orange vault-style doors with visitors under the white headerClose view of an orange Trade Assurance door with dial detailsPortrait view of an orange vault-style door and visitors inside the boothEvening view of the booth with three lit screens in orange framesLit screen frames and white wall counter under the Alibaba.com headerBooth view with a bright animated graphic on the large backlit screenAngle from the left showing the white header, truss and orange screen frames
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