Insta360 at IBC 2024

About this case

Black walls and black counters set the tone for the Insta360 booth at IBC 2024, softened by rows of green planters running along the tops of the walls. Tall black corner walls carry the Insta360 name in white, so the booth reads clearly down the aisles. Inside, lit counters with white edges hold cameras for hands-on testing, and a large screen at the centre plays product footage. Graphic walls show the cameras in use, and a shelf wall displays accessories. During the show, visitors crowded around the counters trying the products. One photo shows the black shell and a wood-look niche during build-up.