Racks of colorful jackets and apparel inside booths beneath the HONG KONG fascia
Modular Stands

HONG KONG at SILMO 2019

HONG KONG · SILMO · 2019 · Paris

Project details

Client
HONG KONG
Event / show
SILMO
City
Paris
Year
2019
Booth type
Modular Stands

About this case

This HONG KONG pavilion groups many exhibitor stands behind one continuous fascia. Black-frame shell booths line the aisles, and the header changes between black, stone-look and wood-look panels, each carrying large white HONG KONG lettering so the pavilion reads clearly from every corner of the hall. Light strips run under the fascia and along the booth edges. Wood-look information counters with monitors sit at the pavilion ends, while the individual stands are fitted with slatwall, white shelving and lit display units for balls, backpacks, apparel and toys. The photos include a large share of build-up shots, showing booths under white dust covers and exhibitors unpacking stock.

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